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White & Bright
If you are Inuit - formerly known as Eskimo - you probably see the colour white a lot. Still, the idea that the Inuit have an exceptionally large number of words for different shades of white is a bit of a linguistic myth; they have many specific terms to describe different snow and ice conditions, which are crucial for survival in their environment. White - we connect it to innocence, virginity, cleanliness, purity. It is neutral, quiet. We like our teeth to be white. We wave a white flag when we want to surrender. And although European cultures chose black as a colour for mourning, in most of Southeastern Asia it is white.
Out of the Blue
A friend of mine tried to sell his four year old Porsche. For a long time. "Nobody will buy it" he concluded "because it is dark blue". Dark blue, until not so long ago the reigning king of financial institutions when it comes to Visual Identification, seems to have lost its appeal. It is a colour that is supposed to express security, knowledge, authority, stability, reliability. Ideal for a bank, it seems, or jeans; maybe not so ideal for a sports-car?
Pink in the Pink
99% Brand awareness world-wide. Very, very few brands have achieved this. When asking some random people which brand we have in mind, they will probably be surprised about the right answer. There could not be any greater hint than the title of this article. Off course we mean the Barbie brand.
How Branding and Visual identification compare to bad shoes
Where does Corporate Identity end and branding start? Branding and Corporate Identity start together, and die together - when a brand disappears. When we consider the corporate Identity as "the way a brand looks" and branding as "the way a brand is promoted", and although they refer to different aspects of a company's image and marketing strategy, we can already see how closely the two are connected