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19/07/2023
How Branding and Visual identification compare to bad shoes
Where does Corporate Identity end and branding start? Branding and Corporate Identity start together, and die together - when a brand disappears. When we consider the corporate Identity as "the way a brand looks" and branding as "the way a brand is promoted", and although they refer to different aspects of a company's image and marketing strategy, we can already see how closely the two are connected