SOTI Natural is Poland's No. 1 in mochi and a brand that isn't afraid to be first — ready-to-drink bubble tea cups and taiyaki entered the Polish market long before they became a trend in European stores. With over 20 mochi flavours and 15 bubble tea variants, each product required packaging that could introduce Japanese culture to Polish consumers without losing a grain of authenticity.

At FYNK, we worked with one guiding principle: Japanese kawaii aesthetics as the thread that ties the line together — but every product must win its own category in its own colour world.

Mochi Watermelon received a smiling kawaii face and the Japanese script もちアイスクリーム on striking white — earning the title Innovative Product 2024. Bubble Tea lives in a peachy summer: cups drift through the air alongside fruits and lychee pearls, while the typography plays with scale — a massive "BUBBLE" against a small, delicate "to drink". Taiyaki got the sharpest contrast of all — navy blue colliding with electric orange, a kawaii fish with a Japanese flag and the kanji たい焼き冷凍, landing straight in Żabka convenience stores.