Czekotubka is E.Wedel's liquid, creamy snack within arm's reach — a product with its own fans, its own place on the shelf, and its own character. The previous design was clear and recognizable, but the brand decided it was time to root it more firmly in the world of E.Wedel: a world full of chocolate pleasure, quality, and details that consumers have recognized for years.

The natural next step was to turn attention to Wedel's iconic chocolate cubes. They became one of the main elements of the new composition, building a stronger association with the brand and giving the packaging an even more appetizing character. We also refreshed the Czekotubka logo, preserving its key traits: simplicity, clarity, and a strong presence on the shelf, while giving it more individuality.

"We were looking for a partner who would understand the brand's unique DNA while also bringing freshness and a modern perspective. Our collaboration with the FYNK agency was, from the very start, one of partnership, creativity, and engagement."
 — Aleksandra Łukasik, Junior Brand Manager, Lotte Wedel