Wowoc is a carbonated fruit drink created for the Hortex brand — one of the most recognizable Polish food brands — for which we undertook the creation of a new product line aimed at a young audience. In this project, we wanted to break away from the idyllic world of classic Hortex and step into territory that is bold, urban, and full of energy.

The final concept is based on a deep, matte black can, which serves as the perfect canvas for the illustration exploding across the label. The wild, psychedelic composition combines neon greens, yellows, and fuchsias with dense, layered artwork full of cacti, fruit, and exotic animals.

The WOWOC typography — bold, white, almost loud — cuts through the graphic chaos with absolute confidence, while the striking flavor names round out a narrative full of character. The overall packaging communicates something unexpected, something worth trying.