In response to market needs and the growing trend towards eco, we have developed a name, logotype and packaging design concept for a line of smart water bottles that are distinguished by technological innovation combined with elegant design.
 In order to increase the recognition of the new product, we proposed a short, easy-to-remember name and created a minimalist, memorable logo with a signet that appears on the bottles themselves. We then developed a comprehensive graphic design of the cardboard packaging, which informs in a simple way about the technical advantages of the bottle, while maintaining the economical and elegant character of the brand.