Segafredo is an international company with an Italian heart and an enduring passion for the production of great coffee, from which we received a proposal to rebrand the line of professional coffees and create a concept for new products in the exotic series under the Single Origin label we invented. 

In this project, we wanted to combine wild, traveling exotics with the high quality unchanged for years and the wonderful aroma of one hundred percent Arabica signalled by thoughtful and refined packaging. The final proposal was based on a matte, dark green film with lacquered finishes, which was complemented by a shiny, geometric, gold-patterned fancy label. The whole package perfectly interacts with its contents, which is why Single Origin coffees are appreciated and recommended by baristas around the world.