For us, the Kogoot brand project meant not only redefining the can itself, but also the belief that canned food is an invention from the distant communist era, almost always meaning poor quality. With this project, we faced the challenge of building consumer awareness that it is possible to encapsulate an exceptional restaurant meal in the simple form of an ordinary can, where both the design of the packaging and its contents will offer a feast for the senses. The color scheme for the wide range of these products was based on strong, contrasting, saturated colors, the idea of which is to make the dish quickly, almost subconsciously recognized by the hungry consumer.