Highduck
Client
Justine Hajduk
Work
Identyfikacja wizualna
Country
United Kingdom
HighDuck - a client from the service sector - a psychotherapy clinic turned to us for help in creating a social media communication strategy consistent with the mission and energy driving the owner. Our goal was to create a professional brand that at the same time has a friendly and opening overtones.
The name, logo, colors are all elements that together form a coherent whole brand. When such a delicate subject as psychology and psychotherapy comes into play, you need a great sense of colors and shapes. The visual identification used in Social Media, on the website or in leaflets, needs to be thoughtful.
The name, logo, colors are all elements that together form a coherent whole brand. When such a delicate subject as psychology and psychotherapy comes into play, you need a great sense of colors and shapes. The visual identification used in Social Media, on the website or in leaflets, needs to be thoughtful.
In this implementation, the main element that has a second bottom is a dot, which, depending on the message, changes its position. The biggest challenge of this project was to maintain consistency despite the changing needs of the client.
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